The M.I.C.E ( Meetings-Incentives-Conferences-Events) Asia Pacific Exhibition 2014 brought together over 2 days, Asia’s leading Meetings, Conferences, Exhibition & Events Organisers to network for the M.I.C.E Industry.


Organiser, Oliver Kinross invited98 Ft.  to conduct a workshop amidst its international line-up of conference speakers and workshop speakers.


It was a golden opportunity to showcase our

INNOSPARK workshop brand to unlock Innovation & Creativity.


This installation for the MICE Asia Pacific Exhibition 2014, was called

INNOSPARK: A Pop-Up Workshop.


98 Ft.

was helmed with the opening slot for the second day of the exhibition held at the Suntec Exhibition Centre on a Friday morning. The INNOSPARK Pop-Up was led by Innovation Trainer & Consultant from 98 Ft., Md Indera Tasripin.


The healthy turn out of audience numbering to 60 over paxes were entreated first to an Innovation & Creativity Quotient “25 CirclesExercise. Participant enthusiasm was increased when Indera announced that top 3 participants will win for themselves innovative products from the highly creative and innovative S.M.E artisanal soap brand, D E W I  &  S O A P.


Once the winners for the day were chosen and the goodies distributed, Indera took on the audience with the workshop dialogue on ‘WHY INNOVATION Matters‘. Diverse case studies ranging from local folklore (The Attack of The Swordfish ), product and brand innovation 

( Kara Coconut Milk and Koenig’s Water Wheel ) were held up as bright flags for innovation & creativity.


Focusing less on the technical features of how to organise conferences, seminars and events which was covered by other line-ups over the two days, Indera shared that he wanted to focus on ‘ Sparking Innovation’ which would be applicable to the diverse range of audience who were not necessarily from the MICE Industry. 


The discussion was eventually skewed towards innovation for the MICE industry. Indera zoomed specifically into two key areas of in MICE deserving time for more innovative thought and experience. The spotlight was on curating innovative content to create impeccable experiences for audiences.

Indera shared how he had put his curation to an innovation drive by putting both his audience and his speakers to mindset challenges.He shared how he had invited unlikely speakers like Oh Siew May to motivate, challenge and lead upper secondary school students to empathise with the discomforts and speech difficulties for those with cerebral palsy.

Speakers profiled in his seminars were also not spared when he shared that he had intentionally placed Imran MD Ali; a dynamic young entrepreneur not beside his preferred peers and clique but alongside international business creativity speaker, Fredrik Haren whose speaking credentials read: 37 speeches in 18 different countries on 5 continents in 90 days.” What’s Up Fredrik?

V E N U E as tool for innovation for the MICE industry was also brought up. He had shared how some of his training experiences had taken his participants out of their usual spaces and they were transported to “live court rooms” and the Japanese Occupation fort at Bukit Chandu to bring new dimensions, perspectives and experiences for topics developed and curated for the training experiences.

The sharing ceased as the POP-Up came to a segment where guests panelists were invited on stage bringing the workshop to a different momentum. Conducted in a rather informal and easy-going ‘talk-show’, the first panelist

Agatha Lee ( a.k.a Agy ) of Green Issues by Agy was invited. Through a series of quick interview questions, Indera spoke to Agy on her craft and journey ofupcyclingand her ecological quest of transforming used items into new and useful products and even fashion.


The panelist segment was meant to profile and feature profiles from Asia who embrace innovation and creativity in their trade, work or product. Mr. Yusno Yunos, CEO of Y Usfrom Malaysia and the company responsible for authoring and innovating their own event management softwareE V E N E S I S was next in line.


Indera joked that the young father was behind the company that was voted as one of the 

‘ Top 10 most Innovative ICT companies in Malaysia’. The affable session centred primarily on how Yusno decided to work on the blueprint of an event management software when he was trying to solve problems for his own wedding event. Yusno, whose company ‘ Y Us ’ who also had their own booth at the MICE 2014 exhibition shared how they architectured and authored a comprehensive event management software that took away the hassle of manual in event planning and automated A-Z processes from guest management, RSVP and registration to summation of real-time reports/results from online surveys and polls.



The r.i.v.e.t.i.n.g one and half hour workshop came to a close with Indera leaving the audience with one last case of innovation through the b.u.r.q.i.n.i


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